GUIDE THREE
Sustainable Fashion
What is fast fashion?
Fast fashion: inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. The rise in fast fashion over the last 20 or 30 years has had catastrophic effects for both the garment workers in the industry and the planet.
Did
You
Know?
- Globally we consume 80 billion pieces of clothing every year.
- It’s estimated that more than half of fast fashion produced is disposed of in under a year.
- It takes 2720L of water to make one T-shirt, (to grow the cotton, dye it and process it into
fabric). That’s the same amount of water as you would drink in three years.
Use what you have
Keepers – it fits, I love it and I wear it all the time.
Maybes – this could be the stuff that you’re waiting to fit into again (be honest, are you ever going to be size 8/10/12 again? If not, ditch it) or the stuff you love on the hanger but you’re not sure actually suits you.
Mending pile – anything that you want to keep but that needs a little TLC.
No. Just no – the stuff that is never going to fit again, that you’re not sure what kind of life you were imagining you lead when you bought them (I’m thinking white trousers – my life is not a white trousers kind of life), the stuff that is saggy and worn, anything that doesn’t make you feel good when you wear it.
Borrow
This probably wouldn’t work that well for your whole wardrobe, but if you’ve got a wedding or a Christmas party to go to, why not borrow rather than buy?
Swap
Swapping, or ‘swishing’, is a brilliant way to extend the life of clothes you no longer wear. And it’s catching on. Swishes can be anything from you and your mates getting together with the contents of your respective wardrobes that you are now bored of. Share clothes with your friends!
Thrift
If you’re going to be a part of the fast fashion cycle, then buying and re-donating back to charity shops is way better than buying new and then discarding, but ultimately what we all need to be aiming for is to buy LESS and buy BETTER. So be selective. Just because something is cheap and in your size doesn’t mean you have to buy it. Shop vintage or look for your favourite brands secondhand online.
Make
Making your own clothes is the very antithesis of fast fashion. It literally forces you to slow down – there is nothing fast about creating your own clothes
Buy
Buying new clothes is the way the majority of us shop, but for sustainable(ish) fashion, it should be the cherry on the cake casting your vote for a fairer, cleaner, more transparent fashion industry by seeking out ethical and sustainable brands. Look for natural fibres such as cotton (ideally organic), linen and wool or commit to buying a percentage of your clothes secondhand – it could be 50 per cent or 90 per cent – whatever feels doable for you.
Love your clothes
We need to learn to love our clothes (in fact, all of our things) again, and only give wardrobe or house space to the things that earn their place in our affections. And once we’ve found those things, we need to look after them – honouring the resources and the labour that has gone into making them, and keeping them in use for as long as possible.
‘Buy less, buy better, make it last.’ Buy fewer, well-made, carefully chosen pieces that you absolutely adore and will cherish and love for years to come.

